“When launching iPad Jobs said that while Amazon has gone a great job with the Kindle, Apple plans to stand on their shoulders and go a little further”. Looks like Amazom took these words too seriously and bought a company called “Touchco” a touch screen maker.
From Amazon point of you this is very drastic change because they were very reluctant to add touch screen feature to kindle terming it as a inconvenience. below are the words from Steven Kessel, an Amazon senior VP.
We have chosen not to do so because it reduces the reading legibility and clarity of the E Ink display. It increases glare, and decreases the amount of light reaching your eye. Today for the Kindle there is nothing between your eye and the E Ink screen. That’s what makes it easy to read on.”
Now looks like with iPad introduction into e-book reader market things are changing. Hope things change for best.
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